Europe has a different set of rules, certifications, market standards, and regulations that dictate the sale, transportation, and operation of all of our bikes. This, combined with different duties and pricing structures when bringing our bikes to Europe, is the main source of the price differences.

See below for further explanation. 

Certified and eligible for government incentives

In terms of regulations and certification, Europe indeed has some of the highest standards regarding electric bikes. SUPER73 follows those regulations to ensure consumer safety. We, therefore, test each new bike model in accredited laboratories to make sure we follow all the required labeling and standards. The United States does not require these tests and/or standards.

Said tests and certifications do have an influence on our prices. Thanks to this, our bikes are certified Electric Pedal Assist Cycles (EPAC) and fall in the e-bike category required to receive government grants for consumers.

Prices are not always what they seem

At first glance, prices labeled on the US SUPER73 website may seem much lower than prices displayed on the European site. In the United States, advertised prices don’t include local state taxes, which range from 0% to 13.3% (such as in California). These state taxes are added to the shopping cart.

In Europe, the VAT is already included in the price displayed on the product page. On top of that, there are different import fees and other Value Added Taxes added to products coming into Europe.